Our Mission
We believe wellness testing should be easy to navigate. We do the work, connecting you to a trusted network of hundreds of test locations around the country. We then take the results and generate insights on our digital platform, which makes tracking progress over time simple, inspiring accountability. Understanding your factors of well-being helps you make more informed decisions and puts you in control of your own wellness.
Our Core Values
Approachable. There are no dumb questions when it comes to your wellness. We believe lab testing should be educational, not intimidating.
High Standards. We partner with industry-leading labs, clinics, universities and hospitals to ensure reliable testing and an excellent customer experience.
Transparent. Our pricing is upfront so our customers never have to worry about hidden costs or bills arriving in the mail.
Data Driven. We are tired of paper results that require years of medical school to understand. Your numbers should work for you now, and always.
Our Team
Laila Zemrani
Co-founder & CEO
Advanced domain expertise in personalized wellness and personal health tracking. MBA from MIT Sloan.
Çağatay Demiralp
Co-founder
Advanced domain expertise in Data Systems, AI and HCI. Computer Science PhD from Brown. Research at MIT and Stanford.
Alexandra Dobbins
Head of Product
Ivy Simon
Head of Operations
Chad Haney
Senior Software Engineer
Matthew Lieberman
Customer Success Associate
Julian Alston
Customer Success Associate
Jack Schnall
Operations Associate