Our Mission

We believe health and wellness testing should be easy to navigate. We do the work, connecting you to a trusted network of thousands of test locations around the country. We then take the results and generate insights on our digital platform, which makes tracking progress over time simple, inspiring accountability. Understanding your factors of well-being helps you make more informed decisions and puts you in control of your own health.

 


Our Core Values

Approachable. There are no dumb questions when it comes to your wellness. We believe lab testing should be educational, not intimidating.

High Standards. We partner with industry-leading labs, clinics, universities and hospitals to ensure reliable testing and an excellent customer experience.

Transparent. Our pricing is upfront so our customers never have to worry about hidden costs or bills arriving in the mail. 

Data Driven. We are tired of paper results that require years of medical school to understand. Your numbers should work for you now, and always.

 
 
 
 

Laila Zemrani

Co-founder & CEO

MIT MBA. Advanced domain expertise in personalized wellness, self-collected data and the Quantified Self.

Çağatay Demiralp

Co-founder & Tech Advisor

Computer Science PhD from Brown. Research at MIT & Stanford. Advanced domain expertise in data & visual analytics.

 
 

Melissa Benkendorf

Head of Growth

Alexandra Dobbins

Senior Associate, Strategy & Operations

Chad Haney

Senior Software Engineer

 
 

Jason Lampkin

Partnerships Manager

Ivy Simon

Operations Manager

Michelle Christensen

Customer Success Associate