If you’re a start-up CEO, decision maker or just someone looking to improve the well-being of your colleagues, you’ve probably realized that a company with a high concentration of millennials will not engage talent with the same benefits that larger companies rely on.

Your employee population does not really need a traditional (and somewhat outdated) blood pressure, diabetes, cholesterol, audio and vision screening.

I just came back from an event by ABANA. While I spend on average 2-3 hours every day talking about what we do at Fitnescity, I rarely get the opportunity to speak about the vision behind our work, and why we're so passionate about this vision. Here’s the quick summary.

96% of Millennials say great health and wellness benefits would be the most important factor when choosing between two companies with similar pay and responsibilities.

The problem with benefits today is that employees don’t really use them. A tech-enabled fitness challenge is a great way to quantify the experience, while adding a gamification aspect.

Here’s our recipe:

It’s wage-gap month at Fitnescity. Did you know? We’re female-founded and women-led (mostly). Ironically, close to 70% of our clients happen to be men. In honor of women’s month, we’re giving back 20% to every new female client.

Order your own blood tests. A simple blood drop can provide valuable insights into your body and help you understand how well you are managing your weight and overall wellness. Fitnescity is now offering blood testing for prevention and weight loss; the tests measure your key wellness indicators, and at the same time offer personalized guidance on how to use the results. This includes individualized meal plans, lifestyle and exercise guidance.

Measuring weight is easy. Measuring body fat not so much.... So David hopped into an egg-shaped device called the BOD POD to get a more precise measure of his body fat. 

I've recently begun to get really into metabolism; it's to the point where I find myself reading scholarly articles at leisure. I didn't just wake up one day and become interested in metabolism. It all started when Laila Zemrani, cofounder and CEO of Fitnescity, contacted me about getting a resting metabolic rate (RMR) test done.

Over eighty percent of some of the most common and costly health conditions, such as type II diabetes and heart disease, could be prevented through lifestyle changes.
Wellness data —generated in many formats and from various sources— hold enormous promise for creating more personalized and effective lifestyle interventions. Data from an individual’s health and wellness tracking devices, self-reported measurements, family history and personal genome sequences could be used to make individualized recommendations.

The Fitnescity Method. 1. Body Composition 2. Waist-to-Hip Ratio (WHR) and Visceral Fat. 3. BMI 4. Resting Metabolic Rate (RMR) 5. Aerobic Capacity (VO2max) 6. Cholesterol 7. Glucose 8. Dietary Analysis 9. The Fitnescity Wellness Score.

Adjusting your nutrition intake to your fitness goals is crucial if you want to see results and avoid frustration. The key is to know what your goals are an from there, design a nutrition plan that takes into account the right breakdown of nutrients. Here is how you can do it.

As data-driven fitness company, we spend most of our time measuring other people’s fitness. This time, we decided to measure our own wellness, so we calculated our team’s average Wellness Score.

As a fitness enthusiast with a nutrition degree, I usually consider myself ‘healthy,’ feeling fit, confident, and mentally well. I choose nutrient, dense, local, seasonal and organic foods, go to the gym at least four times a week and train vigorously. I walk everywhere in New York City and I often try out different diet and fitness trends. However, recently, I’ve been feeling physically and mentally off track. I haven’t been sleeping and eating well. I’ve been tired and stressed all the time. I couldn’t find the motivation and the time to exercise.

So I happened to take the Fitnescity Wellness Score two days ago. Here’s what I learned.

The rise of wearables, food tracking apps, connected scales and smart apparel are all examples of a new culture of wellness (1) (2). For consumers, being healthy does not just mean ‘not sick’. It is becoming more of a daily pursuit, and self-collected data is a big part of it. 

The greatest challenge for fitness companies will be to organize this new stream of information so that they can adapt to this cultural and societal phenomenon.

Millennials are tomorrow’s workforce. In about three years, they will form 50% of the work population. Millennials are swiftly entering the workforce, while incorporating their Millennial values, technology habits and health needs.

96% of Millennials say great healthcare benefits would be the most important factor when choosing between two companies with similar pay and responsibilities.

Achieving optimal performance at work is hard. You may have a lot of responsibilities and you might not always be in control of your schedule. You wake up early, work until late night. You have to travel, attend business meetings, set up dinners with your clients… You must make everyone around you pleased and reassured.

Your priority is to perform at your best, but what if you could optimize your overall wellness to improve productivity and optimize work performance?

“As a Banker, I love numbers” says Philip Kent, a 34 year-old finance professional, right before making the appointment for his first Restic Metabolic Rate (RMR) Test.

Here are the 5 best ways to measure body fat percentage

1. DEXA (DXA) scan: Dual-Energy X-ray Absorptiometry (DXA)

2. The BOD POD (Air Displacement Plethysmography)

3. Hydrostatic Weighing

4. Skinfold Calipers

5. Bathroom scales: Bioelectrical Impedance Analysis (BIA)

Lately we have added another word in our daily vocabulary. “Keto,” or “ketogenic,” to describe our diets. We have been hearing, reading and talking about it. The diet that has developed in 1920’s to treat children with epilepsy, today, has been used by everyone who wants to fit into smaller pants and lose fat, but how many of us know what this pop word really means?

Keto is for both “ketosis,” the normal metabolic process in which the body burns fat for energy because it does not have enough glucose; and “ketones” a build-up of acids that is made in the same process.

Keto Diet, on the other hand, refers to a high fat, adequate protein, low-carb diet in which you turn your body into a fat-burning mechanism

Have you ever offered people food and kindly been rejected by them because they’re doing “Intermittent Fasting?” Fasting? Sounds almost intimidating. However, in this diet you don’t have to specify the foods you eat or starve yourself, you just have to choose an eating window. In other words, you will be limiting your eating to a certain number of hours every day.

Intermittent fasting (IF) focuses on when you eat, rather than on what to eat.

The rise of fitness- and health-tracking technologies over the last few years has shown that consumers are increasingly eager to learn more about their own health.

As this trend continues to grow, health clubs who not only embrace these technologies but also make them an integral part of their strategy will emerge as the winners.