June 25, 2019
UFC fighter Jimmie Rivera (#8 Bantamweight Division • 22-3-0) has been using Fitnescity's DEXA assessments during training to prepare for his weight cut with Couterstrike Combat Sports. Combat fighters have an edge when they turn to the latest data-driven tech to help them compete at an elite level.
Follow Jimmie’s journey with the UFC here.
Laila is the Co-founder and CEO of Fitnescity. She is an early adopter and advocate of personal health tracking. Her work on the topic has appeared in numerous media outlets and venues such as Stanford Medicine X, MIT, NYU, Harvard, Forbes, the United Nations, Future Healthcare Week and HyperWellbeing. She was named one of the top 18 female leaders in the NYC Tech Scene, a Legatum fellow in Entrepreneurial Leadership and a MasterCard Foundation fellow at MIT. Prior to Fitnescity, she was a founding employee at Dataxis, a global data analysis firm. Laila has an MBA from MIT Sloan. As an undergraduate, she studied engineering and management at Télécom ParisTech.
