Our Mission
We believe health and wellness testing should be easy to navigate. We do the work, connecting you to a trusted network of thousands of test locations around the country. We then take the results and generate insights on our digital platform, which makes tracking progress over time simple, inspiring accountability. Understanding your factors of well-being helps you make more informed decisions and puts you in control of your own health.
Core Values
Approachable. There are no dumb questions when it comes to your wellness. We believe lab testing should be educational, not intimidating.
High Standards. We partner with industry-leading labs, clinics, universities and hospitals to ensure reliable testing and an excellent customer experience.
Transparent. Our pricing is upfront so our customers never have to worry about hidden costs or bills arriving in the mail.
Data Driven. We are tired of paper results that require years of medical school to understand. Your numbers should work for you now, and always.
Our Story
The vision behind our work at Fitnescity is to enable anyone to gradually build a longitudinal and comprehensive view of their wellness. We believe that prevention is the future of medicine, and that a data-driven approach to fitness, health and performance can help optimize someone’s well-being, as well as prevent lifestyle-related disease before it actually happens.
Founder, Laila Zemrani, was an early-adopter of the Quantified Self movement, running experiments on herself as she prepared for various athletic endeavors. Wanting to know more about her body, and how it was responding to changes in her diet and exercise routine, she decided to start tracking her wellness using wellness tests.
Laila had a hard time believing she was alone in her desire to really learn about her body. Not long after posting on a message board, she got her first phone call proving her hypothesis true; there is a demand for the information lab testing provides and no easy way to access it. From there, Fitnescity was born.
Our Team
Laila Zemrani
Co-founder & CEO
MIT MBA. Advanced domain expertise in personalized wellness, self-collected data and the Quantified Self.
Çağatay Demiralp
Co-founder
Computer Science PhD from Brown University. Research at MIT & Stanford. Advanced domain expertise in data & visual analytics.
Jenna Parker
Chief Operating Officer
Harvard University. Former world-ranked professional triathlete. Marathon Champion. Operating Partner @ The Seed Lab venture fund.
Melissa Benkendorf
Head of Growth
10 years of experience in growth and operations in the fashion industry. A certified yoga instructor and GFI passionate about wellness.
